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We Knew You'd Have Some Questions

What is the name of the new Ford midsize electric truck?

It’s called Fathom™ and it is the first vehicle produced on the new Universal Electric Vehicle Platform.

We named it Fathom because real depth comes from deeply understanding how you live. Inspired by the classic measure of open arms, Fathom welcomes you in with an expansive interior and technology that adapts on the fly. Designed so you don’t have to settle, there’s far more beneath the surface than meets the eye.

Fathom with a standard-range battery has a suggested starting price of $38,6901  (includes $4,000 federal EVAP incentive) *, not including dealer fees, options, taxes, lien registration and related fees (if leased or financed), motor vehicle industry council levy charge (if applicable), and other fees which may vary by province and/or dealer. Dealers set selling price and may sell for less.  

* The Electric Vehicle Affordability Program (EVAP) incentive is provided by Transport Canada on the purchase or lease of eligible EV models with a final transaction value of $50,000 or less and is applied by the dealership at the point of sale after applicable taxes and fees. For leases, the incentive is available for eligible transactions of 12 months or longer, but the incentive amount will vary based on lease length. The incentive is subject to available program funding and may be modified or cancelled by Transport Canada at any time without prior notice. Ford Motor Company of Canada, Limited cannot be held responsible for changes related to the program and cannot guarantee eligibility. Certain conditions and limits apply. Visit Transport Canada’s website for more information about EVAP.

Every Ford Fathom will be BlueCruise capable for hands-free highway driving.

Interested customers can sign up to be informed of Fathom updates now. Preorders will begin early next year.